About

Creative Director and shareholder of an ad agency called VVL/BBDO
Goes fanatically for broad audience.
Ideas are old. Channels are new.
Media and social media were invented 100 years to late.
If I had to work only for the money, I would work 30 minutes a week.
Before I was in doubt a lot. Now I’m not sure about that anymore.
Father of Sofie, Sarah and Flo.
Jogs 30 km a week.
Can’t live without music.
Vice president of the Creative Club of Belgium.
Lives in and loves Leuven.